From Facebook to Google, large companies are beginning to find the middle ground when it comes to protecting their users’ privacy and online data. But, where do you draw the line in the sand?
In response to ever-growing cyberthreats, the EU created the General Data Protection Regulation (GDPR) to ensure websites are getting permission and protecting the information they gain from users. This new compliance regulation requires any company with EU users to update their policies and enact greater privacy strategies.
While GDPR is one step toward a more secure future, it also opens up the discussion of digital ethics and how new technologies can comply despite evolving threats.
What is digital ethics?
While the exact definition of digital ethics can’t be found in any dictionary, it is defined by experts (including Rafael Capurro in his paper Digital Ethics) as, “the impact of digital Information and Communication Technologies (ICT) on our societies and the environment at large.” To simplify Capurro, digital ethics involve the moral decisions that are made in regard to the virtual world.
How does it apply to my business?
You use data to create lists for your sales team, customize emails and provide better experiences for your customers, but how can you ensure the data is kept safe? Where do you draw the line on data consumption? Digital etiquette is essential to strengthening your reputation, retaining your customers and behaving ethically in the digital world.
What are the challenges?
How do you find the balance between providing an improved user experience and overstepping boundaries? If someone visits your website and views your products and services, do you have permission to email them about the products they’ve seen? If someone visits your store, can you use facial recognition to build customer profiles?
What are the solutions?
By monitoring activity and providing transparency to your customers, you can navigate the fine line between ethics and privacy. You can improve your reputation and achieve compliance by updating your privacy policy to meet GDPR regulations, requesting permission to use or sell customer data and notifying your customers of updates to your security and privacy policies.
How we can help
As your managed service provider, we’ll help you stay up to date with compliance regulations and proactively monitor your systems to help you keep your customers’ confidential data protected. We’ll work with you to ensure you never overstep when it comes to selling to your customers.
From compliance regulations to blockchain management, we’ll help you monitor, protect and secure your customers’ confidential data. For more information on how to walk the digital ethics line and how we can help your business, contact us today.
